ONLINE LEARNING
Digital marketing and sales
Design a commercial strategy connecting your customer, offer and digital channels.
What you will develop
- Define a value proposition and target audience
- Plan content and sales activities
- Interpret indicators and propose improvements
Is this for you?
Entrepreneurs, sales advisers and small business owners. No advertising experience required.
Your learning path
Month 1: target customer, research, value proposition and purchase journey.
Month 2: content, social media, landing pages and campaign fundamentals.
Month 3: lead follow-up, sales conversations and customer service.
Project: a 90-day commercial plan with budget and indicators. Advertising spend is not included.
A project connected to your goals
A 90-day marketing and sales plan.
How you will learn
Online sessions, guided activities and independent work. Estimated learning hours include these activities; the session breakdown and schedule are provided before enrolment is confirmed.
Instructors will be selected based on their qualifications, experience and fit for the program. The assigned instructor will be announced before the start.
Assessment and certificate
The assessment approach combines practical activities and a final project. Passing requirements and the conditions for issuing a Buckletting certificate will be provided before enrolment. It is not presented as a university degree or a third-party international certification.